I have just finished the first draft of Chapter 17 of Nature’s
Stricter Lessons and put it up for my first readers. This puts me about two
thirds of the way through the book, which will be the fifth in the series about
Line, Marty and Paul Mikkelson. I’m not rushing it, since the first four books
of the series are now out in the world, but I am happy to be moving forward.
Lightly Held Books also has some news. We held a short
advertising campaign, using Google AdWords and the ad you see here. The idea is
that each ad bids for space on web pages as people are reading or surfing the
web, particularly literary web pages. For a relatively small amount of money,
in July, there were 56,492 “impressions” seen by people in the ad space at the
edge of their web pages as they browsed. 92 people clicked through to see the
website http://lightlyheldbooks.com/.
It doesn’t mean that anyone bought any books! Or that 92 new people became
aware of our site, or looked at it for more than a cursory minute. But it might
mean something. It is an axiom of the public relations world that a person must
hear about something seven times before he actually purchases it. I have Don
Starnes to thank for making the ad and getting to the bottom of AdWords.
This is also the fiftieth year since I graduated from Luther
College. As a result, I was asked by the bookstore if I wanted to do a book
signing. Yes! I do! Thus, early October will see me flying in to Rochester,
Minnesota, and heading down to Decorah, Iowa. My sister Ann will ferry me about
and possibly there will be another book signing in Mankato. I haven’t tried to
compete for book signings in the busy urban bookstores in my area here in
California. In fact I am pretty poor at competing at all! But it doesn’t mean I
take my work any less seriously.
I couldn’t tell you why I feel it so necessary to write this
series of books, but I have wanted to contribute to culture in some way since I
was a very little girl in North Dakota. Finally now I have the time to show, in
the way that I want to, something about wholeness.
Essentially, as Christopher Alexander describes in his four
books on The Nature of Order in the physical world, wholeness is
recursively induced from wholeness. Alexander points to a cathedral, for
example, “in which the properties create life innocently, in centers, and in
which the centers themselves are multiplied, each one made deeper by the next.”
Crafted by people who were steeped in one thought, to work to the glory of God,
the recursion in the glass and stonework becomes more intense and the structure
becomes a unity.
Athletes perform with more excellence out of pride
in the team or country of which they are a part. The “strangers” who come
together to make music in the Silk Road Ensemble exhibit the uninhibited joy of
participation in the group. The soundness,
the sustainability of our institutions, our families, even our personalities
are informed by the context from which they come. Only now, I believe, when we
see fragmentation all around us, are we willing to look at this.
In art people are still excited by the shimmering edges of
things. But one day they will want to get back to the trunk, the base, the
roots. When that happens, they might want to know about the culture which
sustains our three siblings, Line, Marty and Paul, a wholeness which induces
their abundant lives. Steeped in this family culture, they embrace new
cultures, make their own families and the difficult choices which our
rambunctious, rapacious and freedom-loving global culture requires.
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